May 8th
How Dopplr teaches us about owning our identity data
Most folks don’t think twice about the interfaces they use. They use software to get stuff done, to do work, rarely stopping to consider how that interface is dictating their behavior.
Interfaces are, by their very nature, both enabling and confining at the same time. While they allow us to do some interesting thing, they completely dictate how we must do it. They constrain our behavior, defining a rigid set of allowable actions that we must abide by. If an action isn’t available in an interface, then for all intents and purposes you can’t do it. When an interface designer creates an interface, they are not merely adding features, they are drafting the laws of the land.
Over time, we accept the dictates of our interfaces. We come to align our expectations with the interfaces we use. This was the power of Windows for many years. So many people started using computers that happened to be running the Windows operating system that they never considered there were alternatives. Windows was computing.
Similarly, web-based interfaces have taught us a bad lesson: that we don’t own our identity data. We upload information to a web site and forever forward are confined by the hidden privacy policies that we never read in the first place. Because software wasn’t providing features to get that information back out again, we never thought to ask for it. We assumed, slowly but surely, that this was the way web-based software was supposed to work.
Thankfully, this is changing. Consider this wonderful feature on Dopplr, a site to manage your trips. When you choose to close your account, Dopplr exports all of your data and sends it to you via email, by default. Without you asking. And Everything.
Now, most software doesn’t look after us like this. Most software teaches us that in order to keep our data, we must keep using the service. It’s not even polite about it.
But when Dopplr reframes our world with such a simple feature as this, people notice. Here’s the reaction of someone who was pleasantly surprised to get a data-filled email after they closed down their account:
“(Dopplr) clearly get that the owner of the data isn’t them, it’s me and that I shouldn’t have to jump through any hoops to take my data with me after I’m finished using their site. This sort of attention to detail and user friendliness in something as normally mundane as closing an account is exactly the kind of thing that makes me remember them and want to return to their service”
Kudos to Dopplr for teaching their users what is possible with the data they own.

